Brand builder (Claude Prompt Sample)

Example output

Brand name:
The brand name "Eco Threads" effectively communicates the brand's focus on sustainable fashion. It combines the ideas of ecology and clothing, implying that the brand's products are made with environmentally friendly materials and processes. The name is short, memorable, and easy to pronounce, making it suitable for a global audience.

Logo:

Design a minimalist, modern logo that incorporates a leaf or tree element to symbolize the brand's commitment to sustainability and nature.
Use a sans-serif font for the wordmark to convey a clean, contemporary look that appeals to the target audience.
Consider incorporating a subtle thread or needle element to represent the fashion aspect of the brand.
Ensure the logo is versatile and works well in various sizes, colors, and applications (e.g., website, product labels, packaging).

Color palette:

 Choose a natural, earthy color palette that reflects the brand's eco-friendly values and evokes a sense of harmony with the environment.
 Use shades of green as the primary color to symbolize growth, renewal, and sustainability.
 Incorporate neutral tones like beige, brown, and off-white to represent organic materials and create a sense of warmth and simplicity.
 Add accents of blue or teal to represent water and air, highlighting the brand's commitment to preserving natural resources.

Typography:

 Select a modern, clean, and legible typeface family that complements the logo and reflects the brand's contemporary aesthetic.
 Use a sans-serif font for headings and body text to ensure readability across various media and platforms.
 Consider using a more organic, handwritten font for special accents or product names to add a touch of personality and craftsmanship.

Visual style:

 Develop a visual style that combines modern, minimalist design elements with organic, natural textures and patterns.
 Use high-quality, candid lifestyle photography that showcases diverse models wearing Eco Threads clothing in natural settings to emphasize the brand's commitment to sustainability and inclusivity.
 Incorporate illustrations and iconography that feature nature-inspired elements, such as leaves, flowers, and animals, to reinforce the brand's eco-friendly message.

Tone of voice:

 Adopt a warm, friendly, and informative tone of voice that reflects the brand's values of transparency, authenticity, and social responsibility.
 Use inclusive, positive language that encourages consumers to make more sustainable choices and highlights the benefits of eco-friendly fashion.
 Avoid using overly technical or preachy language, and instead focus on inspiring and empowering customers to embrace a more environmentally conscious lifestyle.

Brand personality:

 Position Eco Threads as a trusted, knowledgeable, and approachable friend that guides consumers towards more sustainable fashion choices.
 Emphasize the brand's commitment to quality, style, and innovation, showcasing how eco-friendly clothing can be both fashionable and functional.
 Highlight the brand's dedication to transparency and ethical practices, providing information about the materials, production processes, and social initiatives behind each product.

By creating a cohesive and compelling brand identity that encompasses these elements, Eco Threads will effectively connect with its target audience, differentiate itself from competitors, and establish a strong position in the sustainable fashion market.

API request

import anthropic

client = anthropic.Anthropic(
    # defaults to os.environ.get("ANTHROPIC_API_KEY")
    api_key="my_api_key",
)
message = client.messages.create(
    model="claude-3-opus-20240229",
    max_tokens=1000,
    temperature=1,
    system="Your task is to create a comprehensive design brief for a holistic brand identity based on the given specifications. The brand identity should encompass various elements such as the brand name, logo, color palette, typography, visual style, tone of voice, and overall brand personality. Ensure that all elements work together harmoniously to create a cohesive and memorable brand experience that effectively communicates the brand's values, mission, and unique selling proposition to its target audience.",
    messages=[
        {"role": "user", "content": "Develop a holistic brand identity for a new sustainable fashion brand called \"Eco Threads.\" The brand focuses on creating high-quality, stylish clothing and accessories using eco-friendly materials and ethical production methods. Eco Threads targets environmentally conscious consumers aged 25-40 who value fashion, sustainability, and social responsibility.\n\nThe brand identity should achieve the following goals:\n1. Reflect the brand's commitment to sustainability, ethical practices, and environmental stewardship.\n2. Appeal to the target audience by conveying a sense of style, quality, and trendiness.\n3. Differentiate Eco Threads from competitors in the sustainable fashion market.\n4. Create a strong emotional connection with consumers and inspire them to make more environmentally friendly choices."}
    ]
)
print(message.content)

import Anthropic from "@anthropic-ai/sdk";

const anthropic = new Anthropic({
  apiKey: "my_api_key", // defaults to process.env["ANTHROPIC_API_KEY"]
});

const msg = await anthropic.messages.create({
  model: "claude-3-opus-20240229",
  max_tokens: 1000,
  temperature: 1,
  system: "Your task is to create a comprehensive design brief for a holistic brand identity based on the given specifications. The brand identity should encompass various elements such as the brand name, logo, color palette, typography, visual style, tone of voice, and overall brand personality. Ensure that all elements work together harmoniously to create a cohesive and memorable brand experience that effectively communicates the brand's values, mission, and unique selling proposition to its target audience.",
  messages: [
    {"role": "user", "content": "Develop a holistic brand identity for a new sustainable fashion brand called \"Eco Threads.\" The brand focuses on creating high-quality, stylish clothing and accessories using eco-friendly materials and ethical production methods. Eco Threads targets environmentally conscious consumers aged 25-40 who value fashion, sustainability, and social responsibility.\n\nThe brand identity should achieve the following goals:\n1. Reflect the brand's commitment to sustainability, ethical practices, and environmental stewardship.\n2. Appeal to the target audience by conveying a sense of style, quality, and trendiness.\n3. Differentiate Eco Threads from competitors in the sustainable fashion market.\n4. Create a strong emotional connection with consumers and inspire them to make more environmentally friendly choices."}
  ]
});
console.log(msg);